ABOUT
What is Hi Favorite?
Our goal is to offer high-quality products, thoughtfully crafted recipes, and innovative ideas that empower individuals to simplify their lives. By curating carefully selected items and sharing creative solutions, I aim to make everyday tasks easier, more enjoyable, and more efficient for those who seek both convenience and excellence.
Our mission is simple: to curate and provide top-quality items that you love and can trust. Whether it's the latest in tech, fashion, home essentials, beauty or personal care, we’ve got you covered.
Stay tuned as we bring you handpicked selections, exclusive offers, and a shopping experience designed around your preferences.
Katie Binzer
Founder & CEO
A native Texan, Katie was born at Lackland Air Force Base in San Antonio and eventually settled in Cincinnati, Ohio.
At the age of 14, Katie joined a market research study, during which she had a transformative moment of insight, recognizing her true calling in the culinary industry. Following her graduation from Ohio University, she embarked on a career in sales with The Kroger Company, and over time, her professional journey expanded to encompass roles in package design, marketing, advertising, recruiting, human resources and merchandising.
Upon deciding to embrace motherhood, Katie stepped away from her corporate career and pursued her passion by enrolling in the Midwest Culinary Institute in 2014. As a hobby, she and her husband established 4B Farms where she embraced the roles of tree farmer and beekeeper. Fondly referring to this venture as "bees & trees," she continues to call Cincinnati home, where she resides with her husband and their two young children.
Given the frequent inquiries regarding her personal favorites on a variety of subjects, Katie resolved to curate an ever-evolving compilation of her most treasured selections. Thus, 'Hi Favorite' came to life.
Partners include: amazon.com & impact.com