From someone who has always struggled with dry lips, no matter how hydrated I am - this is my favorite. It lasts for hours and actually does something…its job. Some lip balms solely exist to get you addicted can actually dry you lips instead of repair them. You then end up needing more which becomes a never ending slippery slope of goo. Not anymore. My kids even like it and it tastes like gummy bears. Where has this been all my life?